LEM was founded by best friends Janna and Maya, whose friendship spans more than 20 years. With backgrounds in marketing and fashion buying, they combined their experience and shared instinct for style to create the kind of pieces they always felt were missing, laid back, wearable and thoughtfully designed. Now both mums, they understand the importance of clothing that works in real life. LEM is built around that balance - pieces that feel effortless but still make you feel put together.